Monthly Archives: September 2011
What is Your Customer Willing To Pay For?
I love my IPhone. But I’m constantly surprised by the things Apple won’t let me to do with it. They have made a clear and conscious choice to offer ease-of-use, sleekness, and a hot brand to consumers – and to …
Secrecy is Over-Rated
You as CEO have a plan for your company, and it is based on a myriad of factors. It is also a flexible plan because of the inherent uncertainty imbedded in all of those factors. What you want your company …
Strategic vs. Non-Strategic Costs
To cut or grow?: How do you choose? It’s a false choice. All expenditures in any company fall into two categories: Strategic Costs are those which create new revenue from new or existing customers. Well-directed (as opposed to ineffective) expenditures …
Excellence or Mediocrity?
I’ve yet to meet the company that aspires to mediocrity. CEOs invariably say they want their companies to excel, to prosper, to be the best. Yet when it comes to the Executive Team, those same CEOs often look the other …
