Category Archives: Uncategorized
Lessons from the Teaching World
My mother and two of my children are teachers, and they are wary of the movement to assess teacher performance and to base pay and employment on the ratings that result. Yet I work in the business world where such …
When The Deck Is Stacked Against You
Supermarkets are struggling because big-box retailers are underpricing groceries to attract customers and then earning their profits by selling them clothing and housewares. Netflix, a one-business company, is faced with an existential threat from Amazon, who is giving streaming television …
Who’s Your Brown-Eyed Girl?
Van Morrison’s 1967 classic “Brown-Eyed Girl” might be the all-time champion of targeted marketing, as more than two-thirds of all female Americans thought: “He’s talking specifically to me! That is my song!” Today, country music writers are the masters of …
